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An AI buyer
your reps
can practice on.

Eden builds the buyer from your product and your ICP. Run discovery, demo, or negotiation against it, then read the transcript.

Book a Demo Try It Yourself

Step 01

Describe your product and ICP

Paste your product description and your ICP. Pick the call you want to drill: discovery, demo, or negotiation.

Buyers›New

Create an AI buyer

Tell us what you sell and who you sell to.

What does your product do?*

A platform that helps RevOps teams unify pipeline data from Salesforce, HubSpot, and Outreach so leadership can see deal health in real time.

Website (optional)

pipelineflow.io

Who's the ideal buyer?*

VP of RevOps at a 200–800 person B2B SaaS company. Owns pipeline accuracy and forecast. Has 3+ tools today, no single source of truth.

Roleplay goal

Sales discovery — qualify and find pain

CancelGenerate buyer

Step 02

Eden generates the buyer

Eden writes the way this buyer actually talks: their phrasing, their tells, the stalls they reach for when a question lands. Pain, objections, the full picture. Edit anything before you start.

Buyers›Maya Patel

Maya Patel · VP RevOps

Acme Corp · B2B SaaS · ~600 employees

Roleplay goal: sales discovery. Personality: skeptical.

Pain points

·Pipeline data lives in three tools, so every QBR is a manual roll-up
·Reps update Salesforce inconsistently, so forecast is mostly vibes
·Already bought a forecasting tool last year and didn't see ROI

Likely objections

·Stalls with “send me a one-pager” when the question gets sharp
·Pivots to pricing the moment value is mentioned
·Asks for a customer her size before she'll commit a follow-up

Example quotes

“Look, I’ve heard this pitch before. What can you actually do today that our current tool can’t?”

Start roleplay →

Step 03

Run the call

Live voice call with the buyer. They push back, ask hard questions, and react in character. They can end the call if you blow it.

Maya Patel›Live call8:14

Maya Patel

You

Maya Patel“What specifically broke down for you last time?”

Step 04

Get a transcript and scorecard

Eden grades the call against the goal: discovery depth, objection handling, next-step clarity. Every point is backed by quotes from the transcript.

Maya Patel›Scorecard

/ 100Solid

You earned trust early by acknowledging her prior-tool history before pitching. The discovery question on what specifically broke is the thread to keep pulling on a follow-up.

What went well

Acknowledged the prior tool

Naming the failed rollout before she did defused a common objection.

Asked an open discovery question

Surfaced the integration failure that killed her last project.

3:42You:“What specifically broke down for you last time?”

What to work on

Pitched too fast on differentiation

She asked what makes you different. You gave a feature, not a story.

Missed the buying signal

Her CRO killed the last project. That’s a process clue you didn’t pull on.

💡 If you retry: Hold off on differentiation until you’ve mapped the failure pattern from her last project.Drill again →

Solutions

DISCOVERY DRILLMaya Patel · VP RevOps

Skeptical buyer · 3 tools in pipeline · burned by a prior rollout

What a clean drill looks like

Surface the failed forecasting rollout before pitching
Pull CRO involvement out as a buying-process clue
Earn the follow-up before naming a single feature

Why it matters

Reps who pitch before they diagnose lose. Eden's buyer shuts down the moment a rep skips discovery — so the habit forms before live calls, not after.

Reps who pitch before they diagnose lose. Eden's buyers shut down the moment a rep skips discovery, so the habit forms before live calls.

Built to plug into your sales stack.

Eden is designed to connect with the CRMs, call recordings, and enablement tools your team already lives in.

Designed to integrate with: Notion, Confluence, SharePoint, HubSpot, Salesforce, Gong, Chorus, Salesloft, Clari, Slack, Microsoft Teams, Highspot, Seismic.

Frequently asked questions

What is an AI buyer?

A live persona built from your product and ICP. They have pain points, objections, and a personality. Your reps run discovery, demo, or negotiation against them and get a transcript and scorecard at the end.

How is this different from generic AI roleplay tools?

Templated roleplay tools swap names into the same script. Eden generates the buyer from your actual product and your actual ICP, so the pushback your reps get on Eden is the pushback they hear in the wild.

How long does setup take?

Under a minute. Paste your product description and your ICP, pick the call you want to drill, and Eden generates the buyer live. Edit anything before the call starts.

Will my reps just get the same buyer every time?

No. Each generation produces a buyer with their own pain points, objections, and tells. You can also tune for skeptical, technical, friendly, or budget-constrained.

How do you grade the call?

Against the goal you picked. Discovery is scored on depth and pain mapping. Demo on differentiation and storytelling. Negotiation on framing and concessions. Every point on the scorecard is backed by a timestamp from the transcript.

Can managers review their reps' sessions?

Yes. Sessions live in your team workspace. Managers can read the transcript, see the scorecard, and comment on specific moments in the call.

Does Eden plug into our CRM and call recordings?

It's designed to. Eden connects to Salesforce, HubSpot, Gong, Chorus, Salesloft, and others so ICPs, deal context, and real-call patterns can feed the buyer.

How do you handle our data?

Your product and ICP inputs are scoped to your workspace. We don't train on customer data. SOC 2 is in progress.

Is this for new hires or tenured reps?

Both. Onboarding gets reps reps before they touch live pipeline. Tenured reps use it to drill a specific call — a tough demo coming up, a renewal pushing back on price.

What does pricing look like?

Seat-based, with volume pricing for teams above 25 reps. Book a demo and we'll quote what fits.

Run a buyer through your hardest call.

We'll generate one against your product and your ICP, live on the demo.